Contents

October 2, 2007. Its a typical day at SEOhaus in the largest office located within the companys 1400sqft. space, employees sit in a semi-circle around a cordless speaker phone.

Generation Ys At Work San Diegos Search Engine Entrepreneurs

Generation Ys At Work San Diegos Search Engine EntrepreneursOctober 2, 2007. Its a typical day at SEOhaus in the largest office located within the companys 1400sqft. space, employees sit in a semi-circle around a cordless speaker phone. "We need to really focus on improving our PR," a client says, his voice on speaker phone audible throughout the room. "We can do that," one of the employees says, glancing down at the yellow legal pad on her lap. "Lets come up with a solution."Ten minutes later, when the meeting ends, the employees disperse to their respective offices, and the companys owners, William Senn, 26, and William Canu, 25, take a short break from their hectic work schedules to share what its like being an entrepreneur under 30. "Were growing so fast," Canu says, leaning back in his office chair and glancing over his shoulder at the busy traffic below on Kettner Blvd. "Its amazing." The two Williams, who started SEOhaus from the proceeds of their last business venture's mail-order DVD rental service, have seen their company grow from a single room with two employees (themselves) to a small business with approximately ten full-time employees and growing. Next week, the company will move to a much larger office suite down the hall. "Were excited," says Senn, a former Google employee." The walls of the new office are being painted right now, and it (the move) is starting to feel official." SEO, or Search Engine Optimization, is all about the art of achieving increased traffic, presence, and page rankings (i.e. higher search results) for a website, and this is achieved by a variety of different methods, including, but not limited to: building links, writing and marketing SEO content articles, social bookmarking, and web design. "SEOhaus is a boutique firm," Senn explains, "We specialize in customized services, and our employees are very good at what they do."SEOhaus and its twenty-something owners, represent a growing trend in American business: young entrepreneurs making an impact in their respective industries and developing successful businesses before their 30th birthday. Their generation, known as Generation Y (1981-1995) is a generation of young entrepreneurs. The online publication Inc.com recently released the list of the "thirty coolest entrepreneurs under thirty," profiling individuals who began their own companies---some while still living in their parents houses, and have seen them grow exponentially in only a few short years.

Ultrasonic Cleaning: High-Tech Cleaning Services

Ultrasonic Cleaning: High-Tech Cleaning Services

Copyright 2006 The Janitorial StoreAre you looking for innovative ways to increase your services and your profit margins? Ultrasonic cleaning services can be a way for your cleaning business to add another income stream that can be highly lucrative. How does ultrasonic cleaning work? The item being cleaned is immersed in an ultrasonic tank filled with water and a small amount of cleaning agent, and then agitated with high frequency sound for a brief time. The item is then rinsed in another tank filled with water and a small amount of rinse-agent, and then dried.The underlying process is the creation of microscopic bubbles in the liquid. Agitation causes these bubbles to collapse with great force. This force produces shock waves up to 20,000 pounds per square inch. These waves then loosen and displace soil from the item being cleaned - this is called cavitation. Some of the advantages of "ultrasonic cleaning" include:-- Use of state of the art technology.-- Surfaces and cavities are cleaned without scratching, brushing or scraping.-- Oddly shaped and complex objects with tiny crevices and holes can be completely cleaned.-- It takes very short time for cleaning, normally just a few seconds to clean objects such as mini-blinds.-- The process is simple and uses fewer chemicals than in conventional cleaning.-- Cleaning is automated making it more efficient than the traditional tedious form of manual cleaning.The types of items that can be cleaned with ultrasonic technology are almost limitless:- Window blinds- Fire restoration, mold restoration and disaster recovery contents- Electronics- Plastic and silk plants- Patio furniture- Light DiffusersCleaning electronic equipment has always been time-consuming and cumbersome. When using ultrasonics to clean electronics, the process becomes efficient and can be very profitable for your cleaning business. However, there is a lot of confusion about how the process affects electronic equipment.Many people believe that electronic equipment cannot be placed in water. While it's true that you should never place electronic devices into water that are still plugged in, use of the proper solution to clean and proper drying techniques allows items to be cleaned and restored using ultrasonics. With the proper equipment and training, there is no damage to electronics being submerged in water.Many people also believe that ultrasonics will loosen solder joints and the item will not work properly. This thought is based on the theory that ultrasonics shakes off debris with vibrations. The cleaning process is called cavitation, which forms and collapses tiny bubbles - a safe and effective cleaning method.Some people don't believe the ultrasonic cleaning process works. This is usually due to a lack of understanding of how the process works. Plus many people have never experienced the results firsthand. If you invest in the proper equipment and perform the process correctly, ultrasonic cleaning is not only effective, but actually reduces cleaning time and save tons on labor costs.Ultrasonics is not just for cleaning small items such as jewelry. Ultrasonics can clean and restore items such as window blinds, light diffusers, small electric appliances, silk plants, and much more. Just think of all the homes and office buildings with mini-blinds and silk plants. The possibilities are endless for your cleaning business.Adding ultrasonic cleaning services to your cleaning business should not be entered into lightly, as there is a large investment in equipment and training. However with proper training and an effective marketing plan, ultrasonic cleaning can not only be another service you provide to your clients, but a great added income stream for your cleaning business.

Do You Have The Right People To Organize Your Event

Do You Have The Right People To Organize Your Event

Jenny Jones would never have considered she had any skill when it comes to running seminars. She was just quietly and competently doing her job when she was asked to organize an event to help promote the services that her company provides. Fortunately for her, she recognized instantly that she did not have all of the necessary skills herself and, by borrowing some tips from her recruitment experience, amongst other things, she saved herself from a great deal of stress and put together a team that delivered the goods, and more.Almost before doing anything else, she recognized that, as the event organizer she should draw up a list of the numbers and types of people she needed in order to deliver the seminar. Against each job, she noted the competencies that are important for success in that role and any other traits that she felt would enhance the potential for crowning glory.You'll note that Jenny did not produce a list of names. That can be an easy trap to fall into, especially if yours is a large organization. Instead of deciding what you need for success, you will be working out who not to offend by leaving them off the list. The formal process of defining people specifications, which is what Jenny was doing, actually gives you a viable and mostly acceptable reason for using only the most appropriate people.If yours is a small organization, like the one Jenny worked in, and you don't have the luxury of choice, specifying the people may actually highlight the need for outside help rather than muddling along with the skills that you have inside the business.Here are a few examples of people specifications:Presenter : Good communicator, good impact and influence, technically knowledgeable, acceptable to director level delegates, good attention to detailCourse Administrator : Confident, excellent customer focus, good planning and organizing, good influencer, good initiativeBooking Administrator : Good information gatherer, good organizer, excellent customer focus, good initiativeSupplier Co-ordinator : Good planning and organizing, good influencing, good directiveness, good team workerJenny chose what she believed to be the five most important characteristics in each job and checked with a few of her management colleagues whose opinion she respected to ensure that she hadn't missed anything critical. She explained what she expected the people to do and was open-minded to the feedback that she got.Selecting and briefing the event teamIf yours is a large organization, you may want to advertise formally to ensure that you get the best people on board. Many will see this type of project as an opportunity to pick up new skills and experience and will be willing to compete for a place on the team.The tougher your selection process is, the easier it is for rejected candidates to accept your decision. If you base your selection on a five minute chat in the company restaurant, you may be accused of nepotism and worst of all you may not end up with the best people to help you.Always insist on evidence of your candidate's skills and competencies. As a rule of thumb, the more recently they have done something similar, the better the chance that they will be able to do the same for you without climbing the learning curve again. If you have the time, it may be useful to set them a task that will demonstrate to you that they can fulfill the role. When you are faced with twenty people all claiming they are the best, this is a great way to compare their actual capabilities.If, like Jenny, you are unable to fill key roles from inside the organization, there are many consultancies and service organizations only too willing to help out for a fee. They are capable of doing everything from managing the entire event right down to administering your bookings or providing project co-ordination services. Some online booking organization can also manage telephone bookings on a 24 hour basis, will manage the payment process and can conduct post-event evaluation on your behalf.Arrange a time when you can get your team together to talk through the purpose of the event. Please DO NOT just hand them a copy of the purpose document and expect them to understand everything that you know about it. They will all have very pertinent questions to ask from their very different perspectives and they should all be keen to make sure that they understand what is expected from them.Brief job descriptions would not be out of place here as they will define boundaries of responsibility and accountability and will avoid unpleasant finger pointing if anything should go badly wrong at a later stage. Have them write their own job descriptions under the headings of:* Scope* Key Responsibilities* Measures of SuccessNot only will this give you a good idea of their understanding, it provides you with a motivational tool to recognize their excellence throughout the project.Jenny Jones used this approach; put together a highly skilled team to deliver her company seminar and added a new skill to her CV - Event Organization.

Technology & Business Expansion: Matching Your Data Systems to the Business Growth Needs of Tomorrow

Technology & Business Expansion: Matching Your Data Systems to the Business Growth Needs of Tomorrow

Fueling the high growth rate for Retailers, Manufacturers and Distributors is a flurry of mergers and acquisitions. In todays world of mergers and acquisitions, and heavy usage of the Web, companies are facing a new reality. Software that meets the companys needs now will not be effective after a new acquisition takes place, or if sales substantially increase as a result of using the Web. While meeting with a prospective client -- a CEO of a large cleaning supply company -- about purchasing new software, he told me that he was planning to grow his business by end of the year from 300 million to 500 million dollars by acquiring competitors he was negotiating with. When I asked him how he planned to integrate his companys software with the new companies he was planning to acquire, his response was: You hit the nail on its head. The software we are using cannot support our future acquisition plans. We will have to let the companies we plan to acquire keep using their current software until we find software that can meet our new needs. Not having the right software will result in a substantial increase of our operating cost. The unfortunate part is that we did not have the foresight to think ahead of the fact that our current software would not be able to support our acquisition plans. Nobody expected that we would grow at this rate and now we have to pay the price. Here are 4 unforeseen business disruptions that are likely to happen when your business environment changes: 1. Quite often companies engaged in e-commerce, experience an unexpectedly high volume of sales transactions that the current software cannot handle efficiently, resulting in the need for additional labor and excessive operating costs. 2. Frequently, the current software cannot provide the desired analytical information needed, resulting in the downloading of large amounts of data to spread sheets and more complex data manipulation to get the needed reports. 3. When mergers and acquisitions take place, the number of users along with the transaction volume will substantially increase, resulting in the possibility that the current computer system will not be able to handle this sudden change. 4. The acquired company might not have the same business practices as the company doing the takeover, resulting in the possibility that the current software may not be able to handle the new business demands. This can result in multiple software platforms being used creating higher operating costs and additional complexities in the computer infrastructure. When planning future expansion, steps should be taken to ensure smooth business growth. Software effectiveness evaluations should be performed the same way as evaluating old equipment in a factory. When evaluating the current software functions, the focus should not be on how well the software meets the business needs today, but whether it can meet the "business growth" of tomorrow when the company moves to the next level. In todays business reality, which is changing at lighting speed, lack of planning can be a very costly proposition. Nobody likes change, but not facing the fact that a companys current software is outdated can result in substantial business disruptions and expenses down the road. The question that should always be asked is: if the business reality changes drastically resulting in an unexpectedly large amount of new users or volume of data transactions, could the current software be able handle it?

Looking For Turnkey Business Opportunities?

If you are searching for a lucrative business that you can operate from your home, the increasing numbers of worldwide internet users has made it possible to launch an entirely new career in a short period of time. Home-based business opportunities are everywhere and with effort and research, you can start a turnkey business in your home with little or no investment required on your part. The numbers of people starting home businesses increases with each passing day. Some percentage of these businesses will fail while others will become highly successful moneymakers.The difference between the businesses that fail and those who succeed is dependent on several factors. As with any business, working from home will require effort and determination. You cannot expect to simply join affiliate marketing programs or network marketing opportunities and just watch the profits roll in. You will have to spend time planning and marketing your business and you will need excellent communication with your customers. One of the first things you should do after you decide which turnkey business is right for you is to develop a plan to attract new customers and keep in constant contact with established customers.Through the use of an autoresponder you can instantly respond to customer emails and inquiries from potential customers. You will be able to fully automate your responses and reply to interested parties instantly. You will save time and money and prevent loss of interest. You can increase your mailing list and multiply your sales. You can get an autoresponder in just minutes and begin creating your custom response right away. In a very short period of time you can begin responding immediately to those who express interest in your products.

Why it Pays to Specialize

Copyright 2006 Sandra P. MartiniSomeone once said that you cant be all things to everyone. What is true in our personal life is equally true in business.While it may seem counterintuitive to specialize and consciously limit the scope of your target market, its actually a very wise marketing strategy.A niche consists of defining the target audience for your business and the more defined your niche, the more specific your audience, the easier and more cost effective your marketing will be.For example, a virtual assistant who advertises that she can do just about anything for just about anyone, if she is good, will get some clients from referrals, but will likely not get all the clients she otherwise could have if she had a defined "target audience" and targeted marketing.It is far more effective to develop a campaign and strategy aimed at coaches (or any market subset) than it is to scatter marketing over the internet with the hopes that you will find someone who is interested in your services.Why it pays to have a defined target audience.The simplest way to explain this is by illustration. Compare the following:A generic brochure-style website for a "virtual assistant" which portrays her as being all things to everyone, a jack of all trades if you will she is, for all intensive purposes, a generalist.VersusA tailored website for the same virtual assistant which portrays her specialization in working with coaches she has tailored the language on her site to be their language, she addresses their needs and she focuses on their goals.The first, I can do anything and everything type of website, tends to invite skepticism. It creates a too good to be true feeling from your reader and, more often than not, leaves an uneasy feeling in your prospects mind. After all, how can anyone do **everything** and do it ALL well for multiple clients?The second website, however, gives you a more comfortable right at home feeling of security. You know you will be taken care of here. She has listed her strengths and they dont include everything plus the kitchen sink; shes told you that if she cant help you, she has recommendations on who can; and overall the site has a higher level of professionalism. The second site doesnt mean that she doesnt accept other, non-coach clients, just that she has focused her marketing on one specific group; she can still be of great benefit to you."Theres riches in niches.Specializing in a certain area or niche is a path to increased revenue. The more specialized your niche, the more the potential. A virtual assistant who specializes in working with coaches or entrepreneurs or golf pros or widget makers will have more clients, recognize greater efficiencies and make more money than one who works with everyone. Similar to how a brain surgeon makes more money than a primary care physician and yet both are doctors.Because the goals are distinct and, practice makes perfect, the specialized service provider is more able to take advantage of efficiencies born of niching her clientele. Increased efficiencies lead to increased profits as well as a more effective working environment.While this article has used virtual assistants as an example, specializing is appropriate for most professions. The efficiencies that you, the service provider, gain are too great to ignore and the benefits that you can offer your clients make it far easier to attract clients.

Summary

October 2, 2007. Its a typical day at SEOhaus in the largest office located within the companys 1400sqft. space, employees sit in a semi-circle around a cordless speaker phone.